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New Pet Product Special 2025
 Live from SuperZoo

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Honorable Mentions

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Earthbath Paw Wash

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earthbath®, grooming products trusted and recommended by top veterinarians, groomers and pet professionals for thirty years, is excited to introduce their Paw Wash featuring avocado oil, calendula extract, and shea butter.

Mild cleansers meet soft silicone bristles to ensure a powerful clean for tired paws. Safe for daily use, shea butter and organic aloe vera soothe and nourish paws, ideal for irritation, itchiness or dryness.

 

This product combines our commitment to excel in sustainable formulas with our constant pursuit in meeting consumer needs,” said Paul Armstrong, President and Chief Executive Officer, earthbath. “Our Paw Wash provides an easy solution to keeping up with paw cleanliness after outdoor adventures and promoting healthy, moisturized paw pads.

 

earthbath Paw Wash is a plant-based, cruelty free, vegan, gluten free, non-GMO, no-rinse formula that can be gently massaged onto paws, paw pads and between toes. It retails for $14.99.

This Paw Wash has made all the difference for Pixel, the Animal Radio Studio Stunt Dog. She's a very active pup, constantly in motion, especially at the dog park. Her paws get a lot of mileage. earthbath's unique brush on the bottle makes it easy to clean up after a day non-stop fun. And the Shea butter turned her crackly rough pad into soft pillows. I'm sure she's happier about that.

Get earthbath Paw Wash

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P.L.A.Y. Dog and Cat Toys
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P.L.A.Y.’s Forest Friends Chippy and Cheeks the Chipmunks toy will take your dog on a nutty adventure! As the chipmunks enjoy their snacks, make sure your dog doesn’t miss out - store their favorite treats in the tree trunk. The interactive design will keep your furiend mentally and physically engaged.

In line with P.L.A.Y.’s continued commitment to helping animals in need, 2% of the purchase price will benefit the International Fund for Animal Welfare (IFAW) to aid in its mission to reduce the commercial exploitation of animals, protect wildlife habitats, and assist animals in distress. Learn more about IFAW and what you can do to help support the cause here.

  • Hand-made craftsmanship, double layer exterior and reinforced stitching for extra durability

  • Eco-friendly PlanetFill® filler is made from 100% post-consumer certified-safe recycled plastic bottles

  • Machine washable and dryer friendly

  • Features AZO-free dyes

  • All of our toys meet the same strict quality standards for manufacturing infant and children products. Meet requirements for EN71 – Part 1, 2, 3 & 9 (EU), ASTM F963 (US) toy safety standards and REACH - SVHC

P.L.A.Y.’s Feline Frenzy Mama and Chip Toy Set is an adorable addition to our feline friend’s playtime. This mother and baby duo is packed with USDA-certified organic catnip making them purrfect for chasing and cuddling.

In line with P.L.A.Y.’s continued commitment to helping animals in need, 2% of the purchase price will benefit the International Fund for Animal Welfare (IFAW) to aid in its mission to reduce the commercial exploitation of animals, protect wildlife habitats, and assist animals in distress. Learn more about IFAW and what you can do to help support the cause here.

  • Filled with certified organic catnip* from Mountain Rose Herbs grown in Washington

  • Packed with interactive features, these toys are the purrfect way to spice up play time with your feline friend

  • Hand-made craftsmanship, double layer exterior and double-stitched edges ensure extra durability

  • Eco-friendly PlanetFill® filler is made from 100% post-consumer certified-safe recycled plastic bottles

  • Machine washable and dryer friendly with catnip removed

  • Features AZO-free dyes

  • All of our toys meet the same strict quality standards for manufacturing infant and children products. Meet requirements for EN71 – Part 1, 2, 3 & 9 (EU), ASTM F963 (US) toy safety standards and REACH - SVHC

 *For a stronger catnip scent, massage toy between your fingers for a few seconds. Catnip is not intended for ingestion. Reactions to catnip vary. Please supervise your cat during playtime with this product.

Hit the trails in the ultimate adventure-ready gear with P.L.A.Y.’s Trailblazing Coat – designed to keep your pup comfy, stylish and protected on every journey! This pawsome coat features a split tail hem for maximum mobility, allowing your dog to romp around and explore freely. The flexible, weather-resistant collar offers comfort in all conditions, while the luxe fleece lining keeps your dog dry and cozy. Adjustable leg straps and a wide range of sizes ensure a perfect fit for pups of all shapes. Plus, the convenient harness slot makes getting out the door a breeze!

Whether it's a casual city stroll or a mountain hike, this coat will become your dog’s favorite gear for endless adventures.

  • Made from heavy-duty, water-resistant 1680D Oxford fabric and designed for comfort

  • Furniture-grade craftsmanship and even-basting stitching ensures dog-years of use

  • Reflective tubing along the back for enhanced visibility

  • Split tail hem for increased mobility

  • Adjustable leg straps for a secure fit

  • Cozy deluxe fleece lining

  • Convenient harness slot for easy attachment

  • Machine washable and dryer-friendly

  • Crafted with AZO-free dyes

  • Made in a facility that meets strict infant and children product safety standards

Shop P.L.A.Y Dog Toys

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Earth Rated Grooming Products 

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3-1 Shampoo

 

Keep your short-haired pup looking sleek with Earth Rated 3-in-1 Dog Shampoo, formulated with argan oil to help moisturize the skin.

Triple-action dog shampoo that cleans, hydrates, and deodorizes your dog's coat - in one quick step.

  • Helps lift away loose hair to tackle shedding.

  • A rich lather that's a breeze to rinse off.

  • Deep-clean nozzle ensures effortless, thorough washing under and through the coat.

  • Deodorizing formula with a refreshing white tea & basil fragrance helps combat unwanted odors.

  • A gentle formula, free from harsh chemicals like parabens, sulfates, and alcohol.

Ear Wipes

Simplify ear care for your dog with easy-to-use Earth Rated Dog Ear Wipes

  • Thoughtfully designed to cleanse the sensitive folds, flaps, and fur of your dog’s ears in just a few swipes.

  • Hypoallergenic and formulated with soothing aloe vera, each wipe measures 5x5 inches—large enough to give both ears a good clean.

  • Made from FSC-certified and FSC-controlled viscose fibres, this super soft material is durable enough to lift dirt, wax buildup, and unpleasant odors, gently and effectively.

  • These wipes are Leaping Bunny cruelty-free certified and contain the perfect amount of moisture.

  • Wild Oat scent keeps dogs’ ears smelling fresh.

  • No added alcohol and free from parabens, sulphates, EDTA and propylene glycol.

No Rinse Dog Shampoo

A no-rinse dog shampoo, for all coat types, that combats odor and hydrates the skin and coat - without the need for a bath.                  

  • A luxurious foam that's a breeze to brush through.

  • Deodorizing formula with a refreshing white tea & basil fragrance helps combat unwanted odors.

  • A quick, convenient solution to refresh your dog and minimize stress.

  • A gentle formula, free from harsh chemicals like parabens, sulfates, and alcohol.

See the Earth Rated Product Line

 

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Fera Pets' Feline Supplements

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Fera Pets’ Feline Supplements are specifically crafted to support the unique health needs of cats with high-quality, research-backed ingredients. Each formula targets key areas of feline wellness:

●  Kidney Support – Properly functioning kidneys are crucial for a cat’s overall health. This powerful blend of functional ingredients and probiotics supports filtration, circulation, energy, and detoxification, helping your cat feel their best from whisker to tail.

 

●  Wellness Blend – The ultimate all-in-one supplement, packed with essential nutrients to support total feline wellness and overall vitality. This formula promotes immune function, heart and bladder health, joint mobility, and digestion.

● Lysine Immune – Boost immune system from the inside out with this powerful blend of scientifically backed ingredients and traditional botanicals. Packed with natural antioxidants, Lysine Immune helps strengthen immune defenses, promote respiratory health, and provide relief from seasonal allergies.

Fera Pets is also making waves in the dental category with the recent launch of Dental Support for dogs and cats. This easy-to-use powder is made with a clinically studied postbiotic, enzymes, and botanicals to naturally promote fresh breath and healthy gums in one mighty scoop — no brushing required!

"At Fera Pets, we’ve always been committed to raising the bar in pet wellness, and expanding into feline-specific supplements is a natural next step," said Dr. Michelle Dulake, DVM, co-founder of Fera Pets. "This launch represents an exciting milestone as we bring the same premium, vet-formulated approach that pet parents trust to a new audience. We’re thrilled to debut our Feline Supplements at Global Pet Expo and showcase how our science-backed, results-driven formulas can help cats live healthier, happier lives."

Get Fera Pet at Amazon

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Chill Paws CBD Solutions

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Helping Your Furry Friend Chillax with Safe CBD Solutions for Pet Anxiety

 

Bringing a new pet home is one of life’s greatest joys. But when anxious moments arise, Chill Paws is here to help your furry friends relax with its CBD tinctures and treats. These products help restore calm and confidence to pets, making them feel safe and secure. 

 

Did you know that over 70% of dogs suffer from anxiety, often triggered by things like loud noises, being left alone, or changes in their environment? These stressors can lead to destructive behavior, making it hard for pets (and their owners) to feel at ease.

 

"My Frenchie, Cricket, is a super anxious girl. She hates being without myself or my daughter (she needs her support humans), and doesn’t like car rides. She shakes uncontrollably, and won’t eat or drink when she’s like this. We started giving her the Chill Paws treats and oil, and it has helped her calm down so much! She still shakes a little, but not as badly, or for as long! Thank you so much for this product for my sweet girl!" -Jaime N

 

Only the Best Ingredients

 

Chill Paws uses organic CBD grown and produced in Colorado. The team diligently sources the ingredients to ensure they are safe, clean, and high-quality. The recipes took nearly six months to develop, as the founder is deeply committed to delivering 100% safe pet products. 

 

For example, the soft chews are free from artificial preservatives or maltodextrin. The newest formula includes botanicals like turmeric, passion flowers, and chamomile for extra benefits to a dog’s health and extra calming effect. 

 

Giving Back and Making a Difference

 

Chill Paws is committed to supporting animal shelters and sanctuaries, donating to organizations like The Animal Pad, Skid Rover, L.A. Love & Leashes, and Be Like Josh, founded by a husband and wife team, Kimberly Elliot and Andrew Hangartner. Their mission extends beyond calming pets to helping them find their forever homes. 

Visit ChillPaws.com

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Named after actress Katherine Heigl's family ranch in Utah, a loving home for animals in need, Badlands Ranch is a reflection of her profound commitment to animal nutrition and care.

 

Witnessing the heartbreaking impact of malnutrition on shelter dogs, as well as watching her own cherished pets struggle with health issues, Katherine sought the expertise of top animal nutritionists for a solution. Together, they developed a superior dog food that combines irresistible flavor with exceptional nourishment for dogs. 

It’s all the good stuff your dog needs to thrive, with none of the bad.

Badlands Ranch is a premium dog nutrition brand dedicated to providing superfood-packed dog food and treats for canine health. Our recipes are created using the highest quality ingredients, top safety standards, and the best cooking practices to ensure maximum nutritional content. Each ingredient is hand-selected to support your dog’s skin and coat, digestion, immune system, energy, and a well-balanced overall diet.

Badlands Ranch Store

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Distract-A-Hat
from Warren London

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Turn stressful grooming sessions into a pleasant experience for both you and your dog with the Distract-A-Hat™! This patent pending lick hat is designed to keep your dog calm and happy by providing a tasty distraction while you handle nail trims, baths, or even apply nail polish.

 

Simply spread your pup’s favorite treat on the durable, textured lick pad and let them focus on the fun while you focus on grooming.

 

Make Grooming A Treat: Attach the Lick Pad to the front of the hat, spread a treat, and let your dog enjoy while you handle grooming with ease.

 

Hands-Free Grooming Aid: Groomers can use the Distract-A-Hat™ to keep dogs calm and focused during grooming tasks. The Doggy Lick Hat is especially helpful for distracting dogs during vet visits, making shots and exams less stressful for pets and professionals.

 

Includes 1 Adhesive Lick Pad: Securely sticks to the front of the hat, ensuring it stays in place throughout the grooming process.Spreader Tool & Cleaning Brush: Includes a convenient spreader to evenly apply your dog’s favorite treat onto the Lick Pad.

 

Comes with a durable brush for cleaning the Lick Pad with ease—just add a little dish soap, scrub, and it’s ready for next time. Also, dishwasher safe! Comfortable and Adjustable: The hat features an adjustable strap for a snug, comfortable fit on most dog breeds and sizes.

 

2-Pack Extra Lick Pads Sold Separately: For added convenience, you can purchase an extra set of Lick Pads (sold in packs of 2) to have replacements ready whenever needed. Great for rotating during longer grooming sessions or having a backup when one is being cleaned!

Get the Distract-A-Hat

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OneIsAll Feeder, Fountain and Groomer

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With built-in timers and continuous water flow systems, OneIsAll’s devices offer pet owners a simple way to ensure their animals are well-fed and hydrated throughout the day. The result? Less stress, fewer check-ins, and more freedom to enjoy the music, sunshine, and good vibes without distractions.

 

Featured Pet Care Tools:

 

  • Smart Automatic Feeders – This digital feeder allows pet owners to program mealtimes and portion sizes, helping to keep pets on schedule even when their humans are away. The large-capacity hopper makes it ideal for single-day outings or full weekends.

  • Continuous-Flow Water Fountains – A quiet, filtered water system that promotes healthy hydration for pets with a steady stream of clean water. Its thoughtful design encourages regular drinking and fits seamlessly into any home.

 

We know how much people love their pets and how important it is to know they’re safe, fed, and happy while you’re away,” says Terry Zhang, Founder and CEO of OneIsAll. “Our automatic feeders and fountains give pet owners the freedom to fully enjoy events like BeachLife Festival without a second thought.

 

Why It Works for Pet Parents:

  • Peace of mind with scheduled meals delivered consistently

  • Ongoing hydration from a clean, circulating water source

  • Low-maintenance design that supports busy lifestyles

  • Reliable, proven tech trusted by pet owners worldwide

 

OneIsAll helps pet owners stay present in the moment, knowing their pets are well cared for at home.

 

About OneIsAll

OneIsAll is on a mission to Transform How You Pet, blending innovation with everyday practicality to improve the lives of pets and their people. From grooming tools to smart feeding systems, the brand designs products that support pet wellness while making life easier for pet parents.

See it on Amazon

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Flip Dog Travel Water Bowl

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Springland, the innovative pet product company trusted by thousands of dog owners, today announced the launch of its Flip Dog Travel Water Bottle – a breakthrough hydration solution designed specifically for dogs on the go. The patent-pending bottle addresses the #1 challenge facing active pet parents: ensuring their dogs stay properly hydrated during outdoor adventures.

 

The Problem Every Dog Owner Faces

Traditional water bowls are impractical for travel, portable bowls get lost or dirty, and sharing human water bottles with pets is messy and unsanitary. The Flip Dog Travel Water Bottle solves these pain points with one ingenious design that combines a 20-ounce water reservoir with a built-in foldable silicone bowl.

 

Innovation That Works

The bottle's breakthrough "squeeze-to-fill, release-to-drain" technology gives pet parents complete control over water flow, eliminating waste while ensuring dogs get the hydration they need. The integrated bowl folds flat when not in use, making the entire system incredibly compact and travel-friendly.

 

Key Features:

  • Built-in foldable silicone bowl

  • Leak-proof shutoff lock

  • Lightweight, portable design with included carabiner

  • Car cup holder compatible – perfect for road trips

  • Food-safe, BPA-free materials

Perfect for Every Adventure

Whether hiking mountain trails, exploring dog parks, traveling cross-country, or enjoying neighborhood walks, the Flip Dog Travel Water Bottle ensures dogs have access to fresh, clean water whenever they need it.

 

"Every dog owner has experienced that moment of panic when they realize their dog is thirsty and there's no clean water source nearby," said Shannon Ross, CEO and Founder of Springland. "We designed the Flip Dog Travel Water Bottle to eliminate that worry completely. It's the hydration solution that goes everywhere your dog goes."

Availability The 20oz Flip Dog Travel Water Bottle is available now at www.springlandpets.com and select

pet retailers nationwide for $28.

Go to Springland Pets Store

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Charlee Bear Nuggets

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Charlee Bear, a family-owned company dedicated to making simple, nourishing treats dogs absolutely love, is excited to introduce a new drool-worthy option to its line of Beary Tasty Treats: Nuggets!

 

Made in the USA and grain-free, Charlee Bear’s Nuggets have a crunchy outside and soft inside that’s packed with flavor. Each recipe is crafted with wholesome and functional ingredients to provide the healthy support dogs need to thrive.

 

These scrumptious treats are offered in five beary irresistible flavors, including:

 

  • Straw-Beary Swirl for Skin & Coat Health: Crafted with strawberries and beets, plus omega-3 fatty acids.

  • Shepherd’s Pie for Health & Vitality: With beef, sweet potato and functional ingredients like cultured yeast and turmeric.

  • Sunny Side Up for Immune Health: Features eggs, cheese and bacon, as well as turmeric.

  • Bearcuterie Bites for Hip & Joint Health: Made with apple and cheese and feature omega-3 fatty acids.

  • P.B. & Beary Parfait for Digestive Health: Created with peanuts, strawberries, blueberries and added probiotics.

 

Our goal at Charlee Bear has always been to create treats that are both delicious and healthy,” said Rob

Cadenhead, General Manager of Gott Pet Products, the parent company of Charlee Bear. “Our new Nuggets

take that mission to the next level by combining two textures into one captivating treat. And with less than four

calories per treat, we’re excited to offer pet parents another guilt-free option to spoil their pups with.

 

The new Nuggets join Charlee Bear’s line of Bearnola Bites, Grain Free Crunch, Meaty Bites, Nuggets, and

Original Crunch. Like all Charlee Bear products, the Nuggets do not contain any artificial colors or flavors.

 

Go to the Charlee Bear Store

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Smart Vitality Supplements

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Veterinary Formula, the trusted pet health brand from SynergyLabs, is excited to debut a fresh, bold look and expanded offerings for its Smart Vitality Supplements line. Now featuring NASC-certified recipes and newly introduced formulas, the enhanced line ensures pet parents have a comprehensive range of solutions to support their pets’ well-being.

 

Made in the USA with good-for-your-pet ingredients, each formula is free from artificial flavors and preservatives and comes in a convenient 60-count canister.

 

Varieties include:

 

  • Anal Gland Support: Helps to firm up stools, making it easier and more comfortable for a dog’s anal glands to express naturally during potty breaks.

  • Dental Support: Made with EpiCor, this formula replaces odor-producing bacteria with postbiotics to support a balanced gut and improve oral health over time.

  • Eye Health: Designed to promote a pet’s eye health and support tear stains from the inside out, it features ingredients like Cinnamon, Cranberry, and Lutein.

  • Gut Health: Featuring a Pre and Probiotic blend, plus Agave Inulin, Ginger Extract, and Pumpkin Powder, to support digestion, immunity, and intestinal balance.

  • Hip & Joint: Packed with powerful ingredients to strengthen bones and boost mobility, like Glucosamine HCI, Chondroitin Sulfate, Green-Lipped Mussel, and Turmeric Curcumin, they’re perfect for dogs of all ages ready for the next adventure.

  • Pet Calm: Erase worries without drowsiness with this formula that includes Suntheanine L-Theanine and L-Tryptophan, helping to restore a pet’s normal behavior and mood without making them sleepy.

  • Senior Support: Glucosamine, Turkey Tail Mushroom, Probiotics, and Chondroitin make this multi-functional chew perfect for aging dogs by providing overall support for joints, skin, and digestion.

The relaunch is more than just a packaging refresh; it embodies the heart of Veterinary Formula’s “Because We’re Pet Parents Too” campaign. This internal initiative invited SynergyLabs employees to showcase their beloved pets, with selected pets featured on the new product labels, advertisements, and marketing materials. The campaign reflects the brand’s deep-rooted love for animals, providing an authentic, personal connection between the people behind the brand and the pets they serve.

 

Our Smart Vitality Supplements have always been crafted with pets’ best interests in mind, and now, with our fresh

new look and expanded offerings, we’re able to provide even more targeted support for pet parents,” commented

Brent Stern, Chief Commercial Officer at SynergyLabs, the parent company of Veterinary Formula. “The ‘Because We’re Pet Parents Too’ campaign brings our mission to life, showcasing the love and dedication our team has for their

own pets and for all pets who depend on Veterinary Formula.

Get Smart Vitality Supplements

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ChefPaw Pet Food Maker

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ChefPaw Pet Food Maker is the world’s first of its kind! Considering the high prices of fresh dog food services and subscriptions, ChefPaw allows customers to provide their dogs with delicious nutritious food for a fraction of the price. Cooking homemade dog food the traditional way, using multiple pots, pans, and kitchen appliances, can take hours. But with ChefPaw, in just 40 minutes, 6 lbs of pet food are gently mixed and cooked to perfection, freeing up quality time for you and your pet. ChefPaw also has a built-in scale and a self-clean mode so prep and clean up are a snap. Its ChefPaw App gives users all the information they need to ensure that their dog is getting all the nutrients they need on a daily basis, including step-by-step guidance and 35+ Suggested Recipes that range from Allergy Free, Renal Diet, Novel Protein, and more. 

Get the ChefPaw Pet Food Maker

Listen to ChefPaw inventor Matthew Terril on Animal Radio

Matthew TerrilChefPaw
00:00 / 01:04
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RAWZ Crunchy Cat Treats - Dog and Cat Food
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CAT TREATS

RAWZ Natural Pet Food, a family-owned company dedicated to providing premium, minimally processed nutrition for cats and dogs, is excited to introduce its first-ever line of cat treats. 

 

These new freeze-dried treats uphold RAWZ’s dedication to quality, offering pet parents a premium, high-protein snack option for their feline companions. Made with single or limited ingredients, these crunchy treats feature high-quality proteins and provide the benefits of raw feeding in a convenient format, offering natural nutrition to support feline health. Select recipes also feature goat’s milk and green mussels, offering essential nutrients while enhancing the flavor and supporting digestion and joint health.

 

Our expansion into cat treats aligns perfectly with our mission to provide pets with the highest quality nutrition possible,” said Janet Scott, Owner of RAWZ Natural Pet Food. “We know that pet parents want minimally processed, high-protein treats they can trust, and this new freeze-dried line offers a wholesome option that cats will love.” Proudly made in the USA, the varieties include Rabbit with Goat’s Milk & Green Mussels, Wild-Caught Salmon with Goat’s Milk & Green Mussels, Venison with Goat’s Milk & Green Mussels, and Minnows, which are made without goat’s milk and green mussels.

DOG FOOD

RAWZ Natural Pet Food, a leader in premium, minimally processed pet nutrition, is proud to announce the launch of its new 96% Meat + Goat’s Milk Pâtés for cats and dogs. Made with 96% high-quality, protein-rich meat and fortified with pure goat’s milk, these new offerings deliver superior nutrition while supporting digestive health. Each recipe in the canned line serves as a nutritionally complete and balanced diet, ensuring pets receive optimal nourishment in every meal. Formulated with pure goat’s milk, these pâtés provide essential probiotics for intestinal health, biotin for skin and coat wellness and are less allergenic and more digestible than cow’s milk. Fenugreek seeds are also included to help promote healthy blood sugar levels and provide natural anti-inflammatory benefits.

 

We’re thrilled to introduce a product that meets the high expectations of pet parents while promoting the health and well-being of cats and dogs,” said Janet Scott, Owner of RAWZ Natural Pet Food. “By incorporating goat’s milk into our 96% meat formulas, we’ve created a wholesome option that’s both tasty and gentle on sensitive stomachs.” Dedicated to exceptional nutrition, RAWZ’s new pâtés are 100% gum-free, containing no xanthan, guar, carrageenan, cassia, or locust bean gums. Additionally, the formulas are free from artificial additives, and the cans are lined without BPA, ensuring the highest standards of pet food safety. Proudly made in the USA, three delicious recipes for cats – Chicken, Chicken Liver & Goat’s Milk; Rabbit & Goat’s Milk and Turkey, Turkey Liver & Goat’s Milk are offered in 5.5-ounce cans. For dogs, two tempting options – Beef, Beef Liver & Goat’s Milk, and Chicken, Chicken Liver & Goat’s Milk

​ABOUT RAWZ

RAWZ is a third-generation, family-owned business dedicated to improving the lives of pets through minimally processed, nutritionally exceptional recipes. We believe in the meaningful impact pets have on our lives, which is why we created The RAWZ Fund®. Through this initiative, we donate 100% of our profits (after taxes and reserves) to four main causes: cat and dog rescues, providing service dogs, and supporting spinal cord injury and traumatic brain injury causes. To date, we’ve donated over $3.725 million to initiatives that support these causes, reaffirming our commitment to positively impacting the lives of pets, people, and communities. 

Get RAWZ

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Natoo Toppers and Biscuits
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TOPPERS

Satisfying a wider range of palates while still providing optimal nutrition for pets, Natoo Pet Foods is excited to introduce four new flavors to its Meal Topper line. Dog owners can indulge their pups with Salmon with Pumpkin in Broth and Chicken, Carrot, Brown Rice & Quinoa in Broth options, while cat owners can spoil their felines with Salmon with Pumpkin in Broth and Chicken with Sweet Potato & Broccoli in Broth varieties.

 

Natoo’s Meal Toppers are specially formulated for pets of all sizes and ages, providing an added boost of protein to any meal or serving as a tasty standalone treat. Crafted with a single source of protein and rich, flavorful broth, the toppers are made with healthy ingredients that pets naturally crave. Easily digestible, they’re an ideal choice for pets with sensitive stomachs or food allergies.

With the expansion of our Meal Toppers line, we wanted to offer flavors that are not only delicious, but include wholesome ingredients that provide the proper nutrition pets need on a daily basis,” commented Fernando Maluf, VP of International Sales. “No matter the size of the pet or its dietary needs, we strive to make mealtime both enjoyable and beneficial for all pets with every product we introduce.

 

Natoo’s Meal Toppers are produced at their parent company, PremieRpet’s, LEED Gold Certified facility in Brazil. Considered one of Latin America's largest and most respected pet food producers, PremieRpet ensures that every Natoo topper and biscuit is crafted using ethically sourced, traceable ingredients from local communities that meet the highest standards of quality.

BISCUITS

Natoo, a company that strives to provide pets with specialized nutrition through its high-quality treat and topper recipes, is proud to present its newest Oats, Banana, and Honey Crunchy Biscuits flavor to American consumers.

 

Oven-baked and nutritionally balanced to support the quality of life of pets, Natoo’s Oats, Banana and Honey Flavor Crunchy Biscuits are fortified with important nutrients such as zinc, biotin, and complex carbohydrates that not only help improve the skin and coat of dogs but also provide long-lasting energy. They also contain antioxidants for improved immunity, along with prebiotics and fibers for a healthier digestive system.

 

At Natoo, we’re constantly thinking of new recipes and flavors that can raise the bar for American pet industry standards,” said Fernando Maluf, VP of International Sales. “Made in a fun waffle shape and available in sizes for both small and large dogs, we hope that our newest Oats, Banana, and Honey flavor will be a hit among pet parents that are looking for a unique, healthy biscuit to treat their pup to!” The Crunchy Biscuits are crafted in Natoo’s very own state-of-the-art baking facility in sunny Brazil. The brand's parent company, PremieRpet, has been a pioneer in the Brazilian pet industry with their product development and eco-friendly facilities, having been the first company to produce super premium food in Brazil and adopt solar energy in all its plants.

Natoo, a company specializing in high-quality nutrition for dogs and cats, is excited to introduce a new Peanut Butter Flavor to its popular line of Crunchy Biscuits. Oven-baked in the brand’s own LEED Gold-certified, solar-powered facility in Brazil, these grain-free treats are made with real peanut butter, sweet potato, pumpkin and coconut oil, plus fibers to support a healthy digestive system. These naturally healthy cookies are perfect for small dogs but can be enjoyed by pups of all sizes.

 

Peanut butter is a longtime favorite among pet parents, and for good reason,” said Fernando Maluf, Vice President of International Sales at PremieRpet, Natoo’s parent company. “It’s a pantry staple in so many homes, so we wanted to create a healthy, delicious treat that lets pets share in the peanut butter experience with their families. By combining this beloved flavor with functional benefits like protein and healthy fats, we’ve created a recipe that supports wellness and delivers tail-wagging taste. We’re confident it’ll be a hit with pet parents and their dogs alike.

Get Natoo Toppers and Biscuits
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Tweezerman Grooming Tools
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At Tweezerman, our mission has always been to deliver high-quality and best-in-class tools to our customers while setting the benchmark for reliability, innovation, and service in the beauty category. As we continue to develop precision tools that help our users look and feel their very best, we strongly believe that their pets deserve the same level of care and attention.


We are honored to introduce the Tweezerman Pet Collection, developed alongside leading pet industry professionals. We create products that keep pets safe, healthy, happy, and looking their very best for their next adventure. Spanning across various categories, we aim to fulfil a pet parent’s need to groom their furry friend using professional quality tools certified by experts, in the comfort of their home. With consumer loyalty and brand integrity at the core of what we do, we continue to strive for exceptional standards, innovation, and education with every pet tool sold.

The new Tweezerman Pet Collection range includes:

A. 2-IN-1 SHAMPOO-DISPENSING BRUSH

Bath time with your best friend just got easier: $24.00

B. COATED TIP SLICKER BRUSH FOR LARGE PETS

Brush comfortably and safely for you and your pet: $29.90

C. COATED TIP SLICKER BRUSH FOR SMALL PETS

Brush comfortably and safely for you and your pet: $27.00

D. PRECISION CURVED GROOMING SHEARS 7"

Trim your pet’s fur safely and with ease in the comfort of your home: $29.90

E. PRECISION CURVED GROOMING SHEARS 9"

Trim your pet’s fur safely and with ease in the comfort of your home: $31.90

F. PRECISION NAIL CLIPPER FOR LARGE PETS

Safely trim your pet's nails at home: $26.00

G. PRECISION NAIL CLIPPER FOR SMALL PETS

Safely trim your pet's nails at home: $24.00

H. PRECISION TICK REMOVAL TWEEZER

Adventure safely with your best friend: $22.00

I. SAFETY TIP TRIMMING SCISSORS

Safely groom around your pet’s delicate areas: $19.00

 

Tweezerman International is recognized for setting the highest standards of quality, reliability, and service with every beauty and grooming tool sold. Tweezerman features cutting-edge beauty tools for brows, lashes, face, manicure, and pedicure. Our expertise in crafting innovative, safe, and high-quality grooming solutions extends to everyone in yourfamily, including your pet. Developed alongside leading industry experts and pro partners, we have created a line of products that help you and your loved ones look and feel your very best. Tweezerman products are sold through professional beauty suppliers as well as top cosmetic and department stores, chain drug stores, specialty shops and Tweezerman.com, where we place a focus on education with the help of our pro partners. Tweezerman compensates for over 90% emissions, reaching a step closer to being fully carbon neutral by 2026. Tweezerman operates a Second Bottom Line through which the company allocates a portion of its profits to charitable organizations, while actively supporting local communities.

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The Honest Kitchen Pumpkin Spiced Latte for Dogs

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It’s Officially Pup-Kin Spice Season: The Honest Kitchen Launches Pumpkin Spice Latte for Dogs

 

The Honest Kitchen, the first human-grade pet food brand, is bringing fall’s most beloved tradition to dogs with the launch of a limited-edition Pumpkin Spice Latte. Made with just five human-grade ingredients: goat’s milk, pumpkin, honey, cinnamon and ginger, the festive blend offers a delicious and healthy way for pups to savor the spirit of the season and curl up with a latte of their own.

100% human-grade and free from fillers and artificial additives, the new Pumpkin Spice Latte reflects The Honest Kitchen’s unwavering commitment to premium quality. It can be served as a liquid treat on its own, a pour-over, or mixed into meals – offering pet parents a simple yet thoughtful way to incorporate festive flavor and the cozy comforts of fall into their dog’s routine.

 

Pets are part of the family, and we believe they should be included in the moments that make each season special,” said Miki Dosen, Chief Marketing Officer at The Honest Kitchen. “Humans look forward to their first pumpkin spice latte every fall – and this launch is our way of letting dogs in on that cherished ritual, made with the same care and quality we expect for ourselves.

About The Honest Kitchen

Founded in 2002 by Lucy Postins, The Honest Kitchen is a leading provider of healthy, high quality, human grade pet food made with real, whole food ingredients. Committed to transparency and quality, the company offers a wide range of complete and balanced meals, toppers, supplements and treats designed to nourish pets with the same care and attention as healthy, homemade meals. With a mission to put pets on the path to good health through good food, The Honest Kitchen remains dedicated to delivering balanced nutrition and great taste crafted from the same ingredients you’d serve on your own table. For more information, please visit thehonestkitchen.com.

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Pet Genie Disposal System

and Lavender Scented Poop Bags

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The Pet Genie is the ultimate odour-locking disposal system designed to keep pet waste out of sight (and smell) so you can focus on the good stuff, like cozy moments. Paired with thick lavender-scented poop bags, made from 65% post-consumer recycled plastic and perfect for daily walks, you can keep your home fresh and your dog’s favourite spaces (indoor and out) inviting. 

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Ultimate Pet Nutrition

Nutra Complete Infusions

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The health benefits of bone broth are numerous for humans and animals alike. For dogs, research has found that bone broth may aid with liver detoxification, immune support, maintaining healthy skin and coat, strong joints, and supporting digestive health. But most grocery store bone broths contain potential health-harming ingredients, like onion.*

 

So to help dogs everywhere access the health-boosting benefits of bone broth, award-winning veterinarian, Dr. Gary Richter, introduces Ultimate Pet Nutrition® Nutra Complete Infusions™, a new line of freeze-dried raw adult dog food infused with bone broth.

 

Duck with Organic Chicken Bone Broth Recipe is the first product of the Nutra Complete Infusions™ dog food line. This delicious dog food is a complete and balanced veterinarian-developed blend of protein-packed duck, seeds, minerals, fruits, vegetables, and vitamins — freeze-dried raw for maximum nutrition and flavor. Every delicious bite has been infused with powdered chicken bone broth for a burst of powerful nutrients, like glucosamine and chondroitin, to help dogs stay active and happy.*

Ultimate Pet Nutrition Nutra Complete™ Infusions Duck With Organic Chicken Bone Broth Recipe contains 95% animal-sourced ingredients, like duck, duck heart, and duck liver. It is also free of fillers, artificial ingredients, preservatives, and added grains. In addition to nutritious, protein-packed duck, Nutra Complete™ Infusions also contain fiber-rich fruits and vegetables, like blueberries and spinach — which can help support smooth, healthy digestion. Prebiotics and amino acids combined with flaxseed, blueberry, carrot, sweet potato, and spinach — which are packed with antioxidants and vitamins — help support healthy skin and a soft coat. Nutra Complete™ Infusions is also carefully crafted to give dogs the nutrients they need for healthy immune function, healthy aging, and vitality.*

Ingredients: Duck, Duck Heart, Duck Liver, Duck Gizzard, Chicken Bone Broth, Flaxseed, Calcium Carbonate, Dried Kelp, Blueberry, Carrot, Sweet Potato, Spinach, Broccoli, Chicory, Salt, Cranberry, Yeast Culture, Pumpkin Seed, Ginger, and more.

Where to Purchase Ultimate Pet Nutrition Nutra Complete Infusions

*All pets are unique. Your pet's results can and will vary.

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