NEW PET PRODUCT SPECIAL 2025

New Pet Product Special 2025
Live from SuperZoo

Earthbath Paw Wash

earthbath®, grooming products trusted and recommended by top veterinarians, groomers and pet professionals for thirty years, is excited to introduce their Paw Wash featuring avocado oil, calendula extract, and shea butter.

Mild cleansers meet soft silicone bristles to ensure a powerful clean for tired paws. Safe for daily use, shea butter and organic aloe vera soothe and nourish paws, ideal for irritation, itchiness or dryness.

“This product combines our commitment to excel in sustainable formulas with our constant pursuit in meeting consumer needs,” said Paul Armstrong, President and Chief Executive Officer, earthbath. “Our Paw Wash provides an easy solution to keeping up with paw cleanliness after outdoor adventures and promoting healthy, moisturized paw pads.”

earthbath Paw Wash is a plant-based, cruelty free, vegan, gluten free, non-GMO, no-rinse formula that can be gently massaged onto paws, paw pads and between toes. It retails for $14.99.

This Paw Wash has made all the difference for Pixel, the Animal Radio Studio Stunt Dog. She's a very active pup, constantly in motion, especially at the dog park. Her paws get a lot of mileage. earthbath's unique brush on the bottle makes it easy to clean up after a day non-stop fun. And the Shea butter turned her crackly rough pad into soft pillows. I'm sure she's happier about that.

Get earthbath Paw Wash (add link)

P.L.A.Y. Dog and Cat Toys

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P.L.A.Y.’s Forest Friends Chippy and Cheeks the Chipmunks toy will take your dog on a nutty adventure! As the chipmunks enjoy their snacks, make sure your dog doesn’t miss out - store their favorite treats in the tree trunk. The interactive design will keep your furiend mentally and physically engaged.

In line with P.L.A.Y.’s continued commitment to helping animals in need, 2% of the purchase price will benefit the International Fund for Animal Welfare (IFAW) to aid in its mission to reduce the commercial exploitation of animals, protect wildlife habitats, and assist animals in distress. Learn more about IFAW and what you can do to help support the cause here.

Hand-made craftsmanship, double layer exterior and reinforced stitching for extra durability
Eco-friendly PlanetFill® filler is made from 100% post-consumer certified-safe recycled plastic bottles
Machine washable and dryer friendly
Features AZO-free dyes
All of our toys meet the same strict quality standards for manufacturing infant and children products. Meet requirements for EN71 – Part 1, 2, 3 & 9 (EU), ASTM F963 (US) toy safety standards and REACH - SVHC

P.L.A.Y.’s Feline Frenzy Mama and Chip Toy Set is an adorable addition to our feline friend’s playtime. This mother and baby duo is packed with USDA-certified organic catnip making them purrfect for chasing and cuddling.

Filled with certified organic catnip* from Mountain Rose Herbs grown in Washington
Packed with interactive features, these toys are the purrfect way to spice up play time with your feline friend
Hand-made craftsmanship, double layer exterior and double-stitched edges ensure extra durability
Eco-friendly PlanetFill® filler is made from 100% post-consumer certified-safe recycled plastic bottles
Machine washable and dryer friendly with catnip removed
Features AZO-free dyes
All of our toys meet the same strict quality standards for manufacturing infant and children products. Meet requirements for EN71 – Part 1, 2, 3 & 9 (EU), ASTM F963 (US) toy safety standards and REACH - SVHC

*For a stronger catnip scent, massage toy between your fingers for a few seconds. Catnip is not intended for ingestion. Reactions to catnip vary. Please supervise your cat during playtime with this product.

Hit the trails in the ultimate adventure-ready gear with P.L.A.Y.’s Trailblazing Coat – designed to keep your pup comfy, stylish and protected on every journey! This pawsome coat features a split tail hem for maximum mobility, allowing your dog to romp around and explore freely. The flexible, weather-resistant collar offers comfort in all conditions, while the luxe fleece lining keeps your dog dry and cozy. Adjustable leg straps and a wide range of sizes ensure a perfect fit for pups of all shapes. Plus, the convenient harness slot makes getting out the door a breeze!

Whether it's a casual city stroll or a mountain hike, this coat will become your dog’s favorite gear for endless adventures.

Made from heavy-duty, water-resistant 1680D Oxford fabric and designed for comfort
Furniture-grade craftsmanship and even-basting stitching ensures dog-years of use
Reflective tubing along the back for enhanced visibility
Split tail hem for increased mobility
Adjustable leg straps for a secure fit
Cozy deluxe fleece lining
Convenient harness slot for easy attachment
Machine washable and dryer-friendly
Crafted with AZO-free dyes
Made in a facility that meets strict infant and children product safety standards

Boxie Glo Cat Litter

In 2009, Boxiecat LLC was established by CEO and Founder Josh Wiesenfeld, driven by his frustration with the shortcomings and health risks of conventional cat litter. Committed to improving the lives of cats, humans, and households, Wiesenfeld set out to develop a revolutionary litter solution that would disrupt the market. Boxie® unveiled the world's first Self-Cleaning Litter™, powered by their exclusive blend of probiotics, swiftly becoming their flagship product. Rooted in a mission of proactive pet health, Boxiecat LLC continues to lead the charge in redefining the standards of feline care.

Fueled by a passion for enhancing the lives of both cats and their owners, Boxie® embarked on extensive research to uncover insights into feline behavior and preferences. Recent studies revealing that cats possess the ability to perceive UV light prompted the realization that light could serve as a natural attractant to facilitate litter box usage. Thus, Glo™ was born, harnessing the innate instincts of cats to create a seamless elimination experience.

Founder Josh Wiesenfeld shares his inspiration behind Glo™, stating, "Every year, millions of beloved cats are surrendered to shelters due to litter box aversion. This heartbreaking reality sparked the idea for Glo™ – a litter solution engineered to guide cats to their litter box and mitigate common behavioral issues."

The overarching goal of Glo™ litter solutions is to support cats through all stages of life's transitions, recognizing that cats are creatures of comfort whose behavioral issues are often linked to stress or health concerns. By prioritizing elements such as paw feel, scent attractants, and the proprietary UV Glo™ crystals, Boxie® provides a proactive solution to address the health and well-being of feline companions.

Josh further emphasizes Boxie®'s commitment to proactive cat care, stating, "Many existing litters are reactive, focusing on monitoring cat health after the fact or addressing issues post-use. Glo™ aims to change that narrative by proactively supporting cat health before problems arise. From FLUTD to asthma and inappropriate elimination, our products are designed to prevent these issues at their source."

Initial feedback and testing of Glo™ have yielded overwhelmingly positive results, with owners reporting significant improvements in litter box usage. Josh notes, "We've received countless testimonials from owners whose cats, previously prone to eliminating on soft surfaces, are now consistently using the litter box. At Boxie®, we prioritize the well-being of cats, humans, and homes alike – achieving litter box success is a victory for all parties involved."

One of the primary challenges Boxie® faces in promoting Glo™ is the invisibility of the UV crystals to the human eye. Josh acknowledges, "It can be difficult to convey how Glo™ works when the UV crystals are indistinguishable from traditional litter. However, with the simple application of UV light, the effectiveness of Glo™ becomes immediately evident."

Glo™ represents a paradigm shift in the realm of cat litter, offering a proactive solution to address common feline behavioral issues and promote the health and happiness of cats and their owners.

Shop Boxiecat

Sodapup Slow-Feeder an Enrichment Dispensers

Sodapup, the trailblazer in durable and engaging pet products, presents the Java Bowl and the Flower eBowl, both new slow-feeder dog bowls.

Sodapup bowls have varying degrees of difficulty, so you can match the food drive of your dog with the right level of difficulty for your dog. Both of these bowls are relatively easy.

The Four Seasons Tray is a shallow slow feeder bowl that is good for smaller dogs, puppies, and flat-nosed breeds.

Sodapup's philosophy for small dog bowls isn't to make them smaller in diameter, but rather to make them shallower; This maximizes the enrichment while minimizing the volume and making them usable for smaller dogs, puppies, and flat-nosed breeds. This design is rated intermediate difficulty.

The Honey Pot eCup is one of Sodapup's most popular designs. Made from our durable PUP-X material, this enrichment cup is perfect for filling with moist ingredients and popping in the freezer. It will keep your dog engaged for quite a while as it works to get the food out.

The Camp eMat is a moderately difficult lick mat. We love applying fun graphic designs to our mats so that they are both beautiful and functional. Many customers collect the lick mats because Sodapup's designs inspire them.

All of Sodapup's products are made in the USA from FDA-compliant materials. Check out Sodapup's Instagram account @sodapupdogtoys to see how customers are engaging with these enrichment products.

Glow-in-the-Dark Squeaker Ball
Available in medium and large sizes, the Glow-in-the-Dark Squeaker Ball is perfect for Halloween-themed fetch and play. Designed to fit most standard ball launchers, this durable toy features a patented squeaker embedded deeply within the ball, ensuring it stays securely in place and out of reach of dogs. Crafted from Sodapup’s renowned PUP-X space-age polymer, the ball is engineered for durability and chewability. Additionally, it floats, making it ideal for water retrieval activities.

Glow-in-the-Dark Chew Bone
The Glow-in-the-Dark Chew Bone is crafted from Sodapup’s proprietary PUP-X material, which is both FDA-compliant and safe for dogs. This bone not only glows in the dark but also floats, offering endless opportunities for interactive play in various settings. Its robust construction ensures it can withstand enthusiastic chewing, making it a long-lasting addition to any dog’s toy collection.

All Sodapup products are proudly produced in the USA using FDA-compliant materials, ensuring the highest standards of safety and quality.

This is Animal Radio's pick for 2024. At first, we didn't think these feeders were a big deal. Now, we can't live without them. They really slow down the fast eater, allowing us humans time to eat. - Animal Radio Host Hal Abrams

Sodapup Store

Fera Pets Whole Food Vitamin, Collagen Plus,
PawBiome Pet Balm, Posbiotics Plus

Fera Pets, Inc. offers a veterinarian-formulated line of pet-approved supplements. It uses high-quality ingredients that are effective, clean, and delicious. Each product is manufactured in the USA and bears the NASC seal. Fera Pets, Inc. is led by Dr. Michelle Dulake and Emily Hsu, lifelong friends-turned-entrepreneurs who combined their respective expertise and backgrounds to formulate a line of pet supplements meant to keep pets wild at heart and running free as long as possible.

Each crafted to provide our pets with the same health benefits we seek out for ourselves, the following new products work individually to promote pet longevity and wellness:

Whole Food Multivitamin - Continued support of your pet's general wellness with a blend of fruits, veggies, and organ meats rich in nutrients designed to complement and support any pet diet.
Collagen Plus - The same benefits that we experience with collagen - healthy joints, skin, and gut - while supporting strong bones and muscles.
PawBiome Pet Balm - A USDA Organic Certified balm that includes a clinically studied probiotic strain to promote healthy skin. It helps to moisturize paws, noses, elbows, and skin with organic oils and elements to support pets’ skin microbiomes and barrier function.
Postbiotics Plus - Delivers metabolites to help maintain a healthy intestinal tract, enhanced immunity, normal digestive function, and a healthy inflammatory response.

“Just like us, our pets deserve extra TLC for their skin, bones, gut and overall wellness,” said Dr. Michelle Dulake, veterinarian and Co-Founder of Fera Pets. “We’re continually striving to provide innovative, high-quality wellness products for our furry friends while moving the needle in the market,” Dulake continued. “We’re so proud of all that we have accomplished within the first half of the year and are looking forward to working towards our pillars of sustainability and giving back to the pet community.”

Visit Fera Pets on Amazon

NATPAT Introduces Tick Repellent Stickers for Pets

Australian family wellness brand NATPAT is excited to announce the launch of its new Tick Repellent Stickers for pets. Developed with the expertise of dedicated pet and Bioactive Compounds Specialists, these stickers offer a safe, effective, and noninvasive way to protect pets from ticks. This innovative product is designed to provide long-lasting tick protection using natural ingredients, ensuring the well-being of pets of all sizes and species.

Safe and Natural Ingredients

NATPAT's Tick Repellent Stickers are infused with a specific blend of essential oils known for their tick-repelling properties. Formulated to be gentle on pets, these stickers minimize the risk of side effects, making them suitable even for sensitive pets. The natural ingredients ensure that pets are protected without exposure to harsh chemicals.

Non-Invasive and Easy to Use

The Tick Repellent Stickers are designed for easy application. Simply attach the sticker to the specially designed pet locket, which then clips securely to your pet's collar. This non-invasive method avoids direct contact with the pet’s skin and eliminates the risk of ingestion or chewing, providing a safe and effective solution for tick prevention.

Long-Lasting Protection

Each sticker offers up to 8 hours of tick repellency. The natural scents emitted by the stickers create an effective shield against ticks, ensuring prolonged protection. This makes NATPAT's Tick Repellent Stickers an ideal choice for pet owners looking for a reliable and long-lasting tick prevention solution.

Environmentally Mindful Solutions

Committed to sustainability, NATPAT uses eco-friendly materials and responsibly sourced ingredients in its products. This dedication to environmental consciousness ensures that while protecting pets, customers and the company also contributes to the preservation of the planet.

Comparison with Traditional Solutions

NATPAT’s Tick Repellent Stickers provide several advantages over traditional tick prevention methods. Unlike topical solutions that can cause skin irritations or oral medications that may lead to gastrointestinal upset, these stickers offer immediate repellency with minimal side effects. They are non-invasive and easy to use, making them a practical and effective alternative for pet owners.

NATPAT’s innovative Tick Repellent Stickers offer pet owners a natural, safe, and effective solution to protect their pets from ticks. With a focus on quality and environmental sustainability, NATPAT continues to lead the way in natural wellness solutions for pets.

Point of Purchase

Verlo Pet Bed

Understanding the integral role pets play in our lives, Verlo Mattress has applied its extensive expertise in mattress craftsmanship to create a range of pet mattresses that prioritize comfort, durability and easy maintenance. Each mattress is meticulously designed with pets' unique needs in mind, ensuring both practicality and style.

Available in two sizes, Small (18 x 24 inches) and Large (30 x 36 inches), Verlo Mattress Pet Beds are crafted with care and dedication to quality. Customers can choose a pet bed from three different mattress collections – v5, v7 and v9. While all three are equipped with an enhanced comfort guarantee, motion separation and pressure relief features, each option comes with a few key benefits.

Designed with the pet’s comfort in mind, the Verlo v5 pet bed is made from top-tier materials, ensuring durability and support for years to come.
The Verlo v7 pet bed features a high-performance fabric that wicks away moisture and helps regulate body temperature, while the exclusive coilmax system delivers enhanced support and durability.
Those with ultimate luxury in mind can opt for a Verlo v9 pet bed, which offers unsurpassed pressure-point relief that aids in circulation for sounder sleep.
The key differentiator among the various options comes into play specifically in v7 and v9 size-large pet beds, as they are equipped with tiny micro coils that provide targeted support to different areas of the body, enhance mattress support and reduce motion transfer, making them ideal for light sleepers easily disturbed by movement.

Visit: verlo.com/pet-beds/

The Hydro Leash

The Hydro Leash Description: Designed to revolutionize the way dog owners approach hydration during walks, the Hydro Leash is more than just a tool—it's a testament to our dedication to enhancing the dog-owner relationship. Featuring a unique design that integrates a mouthpiece and stem directly into the leash handle, the Hydro Leash offers a seamless and efficient solution for keeping dogs hydrated without the hassle of carrying separate water bottles and bowls.

We believe that dogs are not just pets; they are cherished members of the family. This belief is at the heart of everything we do. Our products are designed to strengthen the bond between you and your dog, making every walk, hike, and outing more enjoyable and stress-free.

Visit: thehydroleash.com

Active Skin Repair

Active Skin Repair alleviates skin irritations for adults, kids, and babies, providing relief before they escalate into bigger problems. The secret lies in its active ingredient – a molecule known as hypochlorous acid, or HOCL, which our body's white blood cells produce to heal injuries. Just read the 5,000+ five-star reviews on Amazon raving about its many uses! It’s a versatile and cost-effective solution without the sting or damage to healthy cells typically associated with toxic medical products.

Perfect for minor scratches from those overzealous kitties. - Animal Radio

Active Skin Repair has become a proud member of 1% For The Planet and is certified plastic and climate-neutral.

See it on Amazon

Knoop Collars

Knoop's products combine exceptional strength, durability, and style, setting a new standard in the pet accessory market.

Strength and Durability

Each Knoop accessory is crafted from high-quality materials, including a strong cord capable of holding over 550 pounds. This ensures maximum safety and reliability for pets of all sizes and breeds. The products are not only robust but also built to withstand the elements, making them perfect for any adventure.

Waterproof and Machine Washable

Knoop's collars, harnesses, and leads are waterproof and machine washable, providing convenience and ease of maintenance for busy pet owners. No matter the weather or the activity, Knoop accessories are designed to keep pets comfortable and looking their best.

Vegan Leather

In a commitment to sustainability and ethical practices, Knoop uses vegan leather in its products. This eco-friendly material mimics the look and feel of traditional leather without the environmental impact, aligning with the values of conscientious pet owners.

Handmade Quality

Every Knoop product is handmade with meticulous attention to detail, ensuring a unique and high-quality finish. This craftsmanship not only enhances the durability of the products but also adds a touch of individuality and elegance to each piece.

Truly unique and stylish. Different, in a good way! - Animal Radio

See Knoop Stuff on Amazon

Charmdana

Winning at the top award at Global Pet Expo's New Product Showcase and Blog Paws' Best New Product award was not on Mindy's to-do list for 2024, but she did it anyway! Mindy Wimberley and her daughter Katie launched a unique pet business called WagAround Town. They specialize in crafting bandanas for dogs using 100 percent natural rubber, known as the Charmdana.

While unveiling their products at the Global Pet Expo in Orlando, Fla, the international pet trade show WagAround Town received third place in the highly competitive dog products category. Additionally, they were honored with the prestigious Best New Product Award by Blog Paws, the national pet influencer association, and the Winner of the 2024 Family Choice Award, which recognizes the best in children and parenting products.

The Charmdana is NOT your ordinary bandana. It comes in three adjustable sizes, so it's comfortable and gives a secure fit for pets of all sizes. The rubber material is lightweight, durable, waterproof, and has a textured back for ventilation for all-day wear. It's built to withstand the wildest of zoomies, the muddiest of hikes, and the messiest of playdates. Best of all, it's easy to clean with just soap and water, so you can easily rinse it off at the beach or dog park.

Accompanying the bandanas are the Wag Witty Charms, which is a collection of playful and witty charms with sayings from the dog's perspective. They offer endless possibilities for customization, and pet owners can mix and match charms to create unique combinations that reflect their pet's personality, interests, or special events. Whether it's a playful "Go Fetch It Yourself," "Wiggle Butt," or "Just Another Day at the Pawfice," the charms fit any occasion.

To learn more about the Charmdana, visit their website.

Ziwi Pet Food

New Zealand’s premium petfood manufacturer ZIWI is launching ZIWI Peak® Steam & Dried, a new range for cats and dogs made from the very best in ethically sourced raw animal proteins, with added functional ingredients.

“ZIWI Peak Steam & Dried is made for pet parents who want to feed their cat or dog a more diverse diet,” says Suse Cassidy, ZIWI’s GM of Global Marketing and Innovation. “Our testing shows that dogs and particularly cats love it. We are excited to launch ZIWI Peak Steam & Dried in the US and Canada; it’s innovative and unlike anything ZIWI has done before,” she says. “The new range has all of the qualities and credentials that ZIWI is known for, including ethically sourced raw meat and wild-caught seafood, and our gentle processing methods preserve the nutritional integrity of our ingredients. With added functional ingredients – the new recipes will support digestion, gut health, and a healthy skin & coat.”

“ZIWI Peak Steam & Dried uses a patented-new two-step process called Z-MicroSteam™ to ensure optimum nutrition and palatability while keeping the ingredients as close to nature as possible. The result is a light, tempting, crisp texture that pets love.”

A complete and balanced food, ZIWI Peak Steam & Dried is a new alternative-to-raw, easy-store, scoop-and-serve diet that provides an entry into the ultra-premium category by providing exceptional nutrition at a more accessible price for ZIWI consumers.

ZIWI Peak Steam & Dried three new Dog recipes come in three pack sizes: (1.8lb/800g, 3.3lb/1.5kg, 7.1lb/3.2kg)
Cage-free Chicken with Orchard Fruits
Grass-fed Lamb with Green Vegetables
Grass-fed Beef with Pumpkin

All the recipes contain 85% premium animal ingredients and include fruits and vegetables, a natural source of fiber to help support digestion, and chicory root — a natural prebiotic that helps support the growth of good gut bacteria.

Our three delicious cat recipes come in two pack sizes: (1.8lb/800g, 4.9lb/2.2kg)
Cage-free Chicken with Whole Mackerel
Grass-fed Beef with Southern Blue Whiting
Wild South Pacific Fish

Our cat recipes contain 87% - 90% premium animal ingredients, including wild-caught whole Mackerel, Southern Blue Whiting, Hoki, and Sardines—all sourced from the South Pacific Ocean and Sub-Antarctic waters surrounding New Zealand’s coastline. These fish species are known for their Omega-3 fatty acids, which support overall skin health and a luxuriant, glossy coat.

ZIWI Peak Steam & Dried is a nutritionally complete and balanced food. It can be fed as a nutrient-dense full feed or as a base topped with ZIWI Peak Air-dried Original Series to further boost nutrition. It can also be mixed with the ZIWI Peak canned wet range for additional texture and variety.

ZIWI Peak Steam & Dried is launching in the US and Canada in April and will be available in many of our retailers that already carry ZIWI recipes.
“At ZIWI, we believe that nature holds the key to everything pets need to thrive,” says Cassidy. “That’s why our processing methods inspired by nature are gentle, keeping the ingredients as close to their natural state as possible.”

Get Ziwi Food

Ameritex Waterproof Dog Bed Cover Pet Blanket
with Anti-Slip Back for Furniture Bed Couch Sofa

We love dogs. We believe they're more than just pets—they're family members. At All About Dogs, we specialize in providing our customers with the breed that will best fit their lifestyles, whether that's an active, outdoors-type family or a quiet, stay-at-home family.

PERFECT FOR THOSE WITH DOGS AND CATS!

WATERPROOF - Ameritex furniture protector prevents almost all moisture and liquids from leaking.
APPLICATION -Suitable for all types of furniture, especially for sofa and bed. The super soft and luxurious blanket can surely make you share a happy time with your pet.
ANTI-SLIP BACK - Ameritex waterproof furniture cover is anti-slip and stays in place on your furniture.
FOUR SIZES FOR CHOOSING - 52 X 82 in, 68 X 82 in,82 X 82 in, 102 X 82 in.

FOUR LAYERS TO PROTECT YOUR FURNITURE

Water-resistant microfiber fabric
Microfiber filling
Waterproof TPU coating
Water-resistant microfiber fabric with anti-slip rubber paw print

MACHINE WASHABLE - Easy to clean. Machine wash cold and tumble dry low
100% MONEY-BACK GUARANTEE - Our products are guaranteed a 100% money-back guarantee. Please get in touch with us if you experience any issues! Your satisfaction is our FIRST priority!

See all the different options or purchase a cover

WOOF Manuka Honey Dog Wipes

WOOF natural dog wipes are dermatologically tested, free from chemicals, alcohol and parabens, ensuring they are perfect for sensitive skin.

They are infused with New Zealand Manuka Honey which is known for its anti-bacterial, anti-inflammatory, and anti-microbial properties which help to gently repair and soothe delicate skin.

Proudly made in New Zealand, WOOF wipes are ethically sourced and 100% plant based, making them a safe choice for our pets and our planet.

Perfect for home or travel. Ideal for wiping away dirt, odour, excess fur and drool.

Get Woof Manuka Honey Dog Wipes

SmartyPaws Puzzler

It’s time for doggo to take matters into their own paws with the SmartyPaws Puzzlers by ZippyPaws! These interactive toys teach dogs problem-solving skills for a fun and engaging way to receive treats or kibble! The multi-faceted games feature different levels of difficulty that entertain and reduce boredom while teaching your pup problem-solving skills. Non-slip base to prevent sliding.

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